Liberdy is a blockchain-based data trading platform provider. We have created a robust, decentralized consent-based Data Management Platform (DMP) that reward users for the use advertisers make of their personal information. In this way we have created a new and fairer digital advertising economy by turning data into commodity for the first time.
A DMP is a computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. In simple terms, a DMP is a data warehouse platform. Liberdy’s data platform has three different modules: 1) User Module – responsible for gathering the information received from the users and storing it securely. 2) Big Data Module – this module is responsible for aggregating all the data received analyzing it and create relevant users profiles which will be shared with advertisers. 3) DMP – this is where the data is processed and advertisers can access it via the audience console in order to launch targeted online campaigns. The DMP has various inetgerations with media buying platforms.
Liberdy utilizes the advantages of blockchain technology and GDPR regulation to empower users to manage their data rights. By reclaiming their data, users become equal partners in the online advertising ecosystem for the first time, receiving fair payment for a commodity they already own.
In accordance with GDPR regulation, Liberdy utilizes consent-based data exclusively, data which the user, the rightful owner of the information, permitted us to use. Basically, this is the data generated through their use of various online products such as Google, Facebook and Amazon.
After obtaining clear consent to gather the user’s data, Libredy uses Artificial Intelligence (AI) technologies and advanced analytics processes to aggregate it and eliminate all the identifying elements. After extensive analysis, various segments are created and become available to advertisers as relevant and accurate audiences they can target.
Liberdy’s consent-based DMP gives advertisers access to unique and reliable data, which up to now could not be obtained outside the walled gardens of Facebook and Google. This serves advertisers with fresh ways to reach new audiences effectively. Advertisers know their target audience, they know the characteristics of their most valuable customers and they use segments in order to reach users with similar characteristics. Another way to use this data is to build new audiences that could be interested in testing their products or services.
You’ll be surprised how much data online services collect on you. Google save your search history, images you uploaded, cell phone number and address, passwords, all apps installed on your device and much more. Facebook knows your gender, location who your friends are, and what pages you like, they even save what articles or topics you like and who you are unfriending. Liberdy and online advertisers in general are not interested in every detail but rather focus on targeting a large number of people with similar characteristics for example – females between the age of 18-25 who are interested in buying a new bag.
Your data is extracted from the various online services upon your request, encrypted and uploaded to the DMP in private connection (SSL). On the DMP the data is stored in an encrypted manner and shared with advertisers anonymously. Every upload of data is verified and recorded on the blockchain to ensure highest quality. In turn, all advertiser’s transactions recorded on the blockchain and transparent to all, to ensure all transaction are recorded and money is transferred to the rightful owners of the data.
The European Union’s (EU) new privacy bill states that the user is the rightful owner of his or her personal information and that companies must provide a copy of the data, free of charge, in an electronic format.
The GDPR regulation applies to organizations that offer goods or service to, or monitor the behaviour of, EU data subjects. It applies to all companies processing or holding the personal data of data subjects from European Union countries, regardless to the company’s location.
For further details, please visit http://liberdy.io/page-bounty.html
According to the GDPR, personal data is any information related to a natural person or ‘Data Subject’ that can be used to directly or indirectly identify the person. It can be anything from a name, a photo, an email address, bank details, posts on social networking websites, medical information, or a computer IP address.
Organizations can be fined up to 4% of annual global turnover or €20 Million for breaching the GDPR. This is the maximum fine that can be imposed for the most serious infringements e.g. not having sufficient customer consent to process data or violating the core of Privacy by Design concepts.
The GDPR regulation will go into effect in May 2018.
The GDPR regulation comes at the perfect time for Liberdy, since our new economy allows us to easily gain the user’s consent for sharing their information with potential advertisers. For the first time in history, it was declared that the users are the rightful owners of their data and they have a right to get a copy of the data produced through their use of online services. This is the big game changer that is the foundation of an advertising revolution where users start earn from the data they produce.
No, you are not charged any fees whatsover for using the Liberdy platform. In fact, you will get rewarded in LIB token for the use of your data.
Go to Google Play or the App Store and download the APP, an application that manages all user’s interaction with Liberdy. This application is responsible for extracting, verifying and uploading the user’s personal data. The app also acts as a wallet that manages tokens, balance and rewards.
The main problem with the existing DMPs is accuracy. In a survey conducted by Deloitte, only 29% of consumers found their data to be at least 50% accurate! We deliver the holy grail of data as users upload to our DMP data collected by the likes of Facebook, Google and Amazon that incorporate their search history, purchase intent and interests.
Users can earn money by sharing their data and be rewarded for any use of that data with LIB tokens.
Users will have to share information they are already sharing with Google, Facebook and Amazon and which is being stored by these internet giants.
The minimum investment is 0.1 ETH
30% of the tokens will be sold in the TGE
The hard cap is 30 million dollars
The soft cap is 5 million dollars
A LIB worth $0.10